Are you shopping for the True Wireless 5.0 Ear Buds?
The color that you will see being sold mostly is white. Why? The Ear Buds from Apple (aka AirPods) is the same color so naturally, if you want people to believe that you forked out the extra cash for the brand, white is the way to go. Just remember if you are in an area where the term Apple Picking is frequently mentioned, pay extreme attention to your surroundings.
If you looking around for the best deal, US$19.99 is the lowest price that you will see for one unit from the US$25.00 MSRP. Obtaining multiple units at once may let you buy at a lower price or receive a discount on the shipping and handling.